The NAI Nutrition Wellness Tour™
In the Grocery Store The NAI Nutrition Wellness Tour™ is the most expansive in-store wellness program on the market today. The tour includes a comprehensive shelf talker program which covers every department in the store, helping to increase sales of natural and organic products throughout the store.
The information on these shelf talkers is derived from a comprehensive database of scientific research collected worldwide, known as the NAI Nutrition Knowledge Stream™, The shelf talkers answer shoppers’ most common food and nutrition questions regarding food labeling, food-science, cooking instructions, nutrient content and definitions of terms. They explain in easy-to-grasp language, complex subjects such as the effects of phytochemicals on disease and health maintenance.
The NAI Nutrition Wellness Tour™, is an exciting program that addresses your customers’ most current health interests. Our program covers life-stage specific needs, from babies to the aging, and special needs such as those for women, vegans, athletes and children.
Your store managers and the department leaders are supported every step of the way with our comprehensive Support Package. This includes Pre-Launch Materials to take store managers through each step of the program before displaying it for your shoppers. Our Press Kit includes everything your stores will need to inform the press that your stores are offering nutrition guidance to your shoppers, including photos and press releases designed for television, newspaper and radio use. The Marketing Guide gives your stores tools such as an NAI Introduction Poster and a plan for creating excitement around the launch of the program.
We provide web-based support materials for store managers including NAI NEWS™, our quarterly newsletter, which reports the most important news from trade shows, on produce, food trends, and a new product highlight. The newsletter has an on-going training program for natural food buyers, which gives them tools for creating relationships with customers to help retain customer loyalty.
The NAI Nutrition Knowledge Stream™ and its programs connect shoppers to your stores, increase natural food sales and help your stores create a healthier community.
